General Mills makes some of the world's most beloved cereal brands. But in the past few years consumers have chosen to go outside of the house for breakfast more and more. But the fact remains, people still love cereal and they love it for many different reasons… there's probably a gazillion of them.

To ignite the true cereal lover we created a program called the search for the Cereal Master General. The idea was to identify cereal lovers online through social media and provide them with a way to try 36 different cereals and review each one through video submissions. The military style box they would receive contained 36 single serving boxes, a custom stenciled bowl and spoon, and a briefing folder that contained all the info they'd need to submit their reviews.

In order to convey the true scope of the idea we also created a playbook for General Mills. One volume that they could used again and again as a guide to feed new ideas into their social media channels. Each page was an idea that could be extracted and executed online or off in any media. 

Lenovo’s newest product engineer Ashton Kutcher, takes the up to 18-hour multimode tablet through beta testing.

Your life has more than one mode, and so should your technology. With a 360 degree hinge, this new and improved laptop can flip, twist and turn into 4 different modes. 

After escaping The Pursuit & making off with the technology, her mission is still far from over. See the four modes of Yoga 11S in action & get involved in the hunt.

Babyhood is special and every single part of it needs to be special.  right down to the laundry detergent that you wash their tiny clothes in.

General Mills wanted to raise awareness for their flagship cereal brands for National Cereal Day. So we partnered with artist Christo to make a U.S. map out of 10 different types of cereal. He assembled the piece live at Columbus Circle and the event was covered by national news including Good Morning America, ABC News and AP News.

Healthymagination ads for the inaugural issue of Wired Magazine for iPad. For the High-Definitition CT scanner, users could manipulate a genuine CT scan of a human heart. For the other ads, users could launch videos of existing TV spots from a static print ad.

How do you raise awareness for the new GE Wattstation electric car charging station? Easy. Plug our ads into ads for the new electric Nissan Leaf. Done.

Ecomagination is GE's commitment to imagine and build innovative solutions to today's environmental challenges while driving economic growth.

An iAd created to celebrate and explain the power of ecomagination by creating your own Ecobot. Each Ecobot is powered by a GE clean energy source (i.e hybrid locomotive engines and biogas generators.) Users get to create their own individual Bot. Choosing from a variety of parts that span from how it's powered to how it gets around. In the end the user lets their Bot loose into the world being able to check back into ecomagination.com to see what green information their Bot has collected and since being made how much energy they have saved. 

The line "There are two things that last longer than time, love is one of them" was one of DeBeers most successful and was being brought back for Christmas 2009. We needed to show that like a diamond, love is also forever. And without the luxury of a large media plan, we knew we need a non-traditional solution. 

We created an integrated experience where couples could kiss under a beautifully lit mistletoe (in the shape of the DeBeers logo) and have their kiss captured by 60 cameras that encircled them. The result was a remarkable 360 degree moving image of their kiss frozen in time, forever. An "Unbreakable kiss" that they could download, send on, or post on their social media.

What if finding answers in the real-world resulted in the same kind of unrelated and overwhelming information that most search engines provide you with? The decision engine, Bing, is here to prevent search overload syndrome and make sure that you find exactly what you’re looking for.

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All images used with permission from Rut Sigurdardottir.

Animation and interactive demo that lead to the creation of a fully integrated campaign for Microsoft's business-to-business solutions division.

T. Rowe Price prides itself on providing accurate and insightful information to all their customers. It's all about connections between global markets. This website visualizes that data in a simple and entertaining way and gives T. Rowe's customers a simple way to see how top analysts see the market as an intricate web of connections.

Site prototype for the Rolex Date Just Oyster Perpetual site. The site featured personalities from the top of their respective field, telling their story and what it means to reach the pinnacle of success after years of work and sacrifice. These stories align perfectly with the rolex brand and heritage.