b. 1986, HK.


I just like to make stuff (&ride motorcycles).

I started my career in New York as an interactive creative, slowly working my way through nearly every medium from mobile to television and every screen in between. This approach lead me (earlier than most) to the realization that good ideas really are media agnostic. I like making a television commercial just as much as an e-commerce site. Making technology and content talk to each other and carry out the same marketing message is what I'm always looking for: the merge of the upper and lower funnel.

As an Executive Creative Director at Erwin Penland, I'm responsible for directing integrated work for multiple brands including: Tumi, L.L.Bean, Califia Farms, and Lenovo.  Previously I've worked at Saatchi NY, BBDO, JWT, and R/GA and my work has been awarded the industry's highest honors by the One Club, Cannes Lions, Communications Arts and Clios. I live in Brooklyn with my wife Mary, daughters Ava and Stella and our dog Porkchop.