Ecomagination is GE's commitment to imagine and build innovative solutions to today's environmental challenges while driving economic growth.

An iAd created to celebrate and explain the power of ecomagination by creating your own Ecobot. Each Ecobot is powered by a GE clean energy source (i.e hybrid locomotive engines and biogas generators.) Users get to create their own individual Bot. Choosing from a variety of parts that span from how it's powered to how it gets around. In the end the user lets their Bot loose into the world being able to check back into to see what green information their Bot has collected and since being made how much energy they have saved.