Erwin Penland, New York / South Carolina

EVP, Executive Creative Director

• Responsible for leading the creative department & reporting directly to CCO.


Saatchi & Saatchi, New York

Executive Creative Director, April 2012-Present

• Responsible for all global communications for the Lenovo brand.

• Played a major role in the integrated creative capabilities of the agency for 

existing clients as well as new business opportunities.


Saatchi & Saatchi, New York

Creative Director, April 2011 - April 2012

• Responsible for running multiple accounts on the P&G and General Mills rosters

including: Duracell, Tide, Dreft, Pilsbury, Toaster Strudel, Green Giant and more.


BBDO, New York

VP, Creative Director, December 2010 - April 2011

• Created TV and digital executions for Mountain Dew’

• Concepted and produced various executions for GE (iAd, TV, Print, Rich Media).


BBDO, New York

Associate Creative Director, January 2010 – December 2010

• Concepted and produced various executions for GE (iAd, TV, Print, Rich Media).

• Created a series of iPad ads for the first digital issue of Wired magazine.


JWT, New York

Art Director, February 2008 – January 2010

• Concepted, designed, and oversaw digital production for award winning 

Debars Unbreakable Kiss campaign(holiday 2008).

• Pitched, won and developed the launch of Microsoft Bing.

• Developed integrated work for Rolex, Jose Curervo, Microsoft and Macy’s.


R/GA, New York

Art Director, May 2005 – February 2008

• Led a large team of designers and developers in the creation of large scale

projects in Flash, DHTML, and HTML for Verizon and various sub-brands.

• Collaborated on various new business pitches including Subaru and HBO


DiMassimo Brand Advertising, New York

Interactive Director, August 2004 – May 2005

• Lead the design and development for multiple sites including Joseph Abboud

Clothing, and the DiMassimo corporate site

• Directed and produced promotional videos for Fairmont Hotels & The Plaza Hotel



University of Central Florida, Bachelor of Fine Arts, 2002

Pasadena City College, Pasadena, CA, Design and Advertising Studies.



• Gold Pencil - One Show Interactive 2009 - Integrated

• Merit - One Show 2009 - Integrated Branding

• Bronze - Cannes Cyber Lions 2009 - Websites & Microsites

• Bronze - Cannes Lions 2009 - Ambient Media

• Bronze - CLIO Awards 2009 - Content & Contact

• Shortlist - Cannes Lions 2010 - Best New Product Launch